Richard Madden's Biography

 

Richard's career started at Christian Brann in Cirencester where he cut his teeth as a copywriter, working alongside a young Paul Kitcatt. Lured by the bright lights of Soho, he moved to GGT Direct where he became Head of Copy and ultimately Creative Director.

His continual pleading for better briefs resulted in him setting up the agency’s planning department. Convinced he could serve the creative product better as a planner rather than a writer, he switched discipline to become the agency’s first Planning Director in 1997. Richard went on to build one of the most impressive planning departments in direct marketing, winning multiple awards and accounts including Abbey, Marks & Spencer and Prudential.

When GGT Direct merged with TEQUILA\ in 2005, Richard was promoted to Deputy Chairman. In 2006, he left to become CEO of Claydon Heeley and Strategy Director of the digital network Zulu. Now Richard is back doing what he loves most: helping clients to find creative answers to business problems.

A graduate of Oxford University and a member of the IDM, Richard has his own monthly column in Marketing Week.

Publicis Dialog's Chief Executive, Mike Welsh, recently described him as "the industry's biggest brain" in a letter to Campaign.

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Thoughts

Tags /
behavioural economics
social change

11 January 12

By: Richard
Comments: 1

One in the eye for behavioural economics?

News just in: the application of behavioural economics to social change doesn’t always work.

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03 May 11

By: Richard
Comments: 0

A brand occasion

The Royal Wedding wasn’t just a marvellous state occasion. It was the ultimate product placement opportunity for British brands.

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Tags /
advertising
credit crunch
financial services

07 March 11

By: Richard
Comments: 0

A revolutionary act?

George Orwell wrote that ‘In a time of universal deceit, telling the truth is a revolutionary act’. It seems that in announcing its less-than-perfect customer charter results today, NatWest may just have become the revolutionaries amongst banking’s ancient régime.

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Profile

Profile image for Richard Madden

Richard Madden
Chief Strategy Officer

Likes:
Rare roast beef on good bread, Plymouth Gin, thunderstorms, Autumn, a long sea voyage.