One in the eye for behavioural economics?
News just in: the application of behavioural economics to social change doesn’t always work.
You may remember the government tried to get us to drink less by breaking down the weekly suggested maximum units into daily amounts.
Well it seems that it isn’t working as intended. The strategy actually gives people permission to drink more by implying that daily drinking is acceptable.
If you don’t believe me, check out the report here.
Behavioural economics furnishes us with a treasure-chest of good things. But as with all good things, it would appear we need to enjoy them responsibly.
Richard Madden
Chief Strategy Officer
Likes:
Rare roast beef on good bread, Plymouth Gin, thunderstorms, Autumn, a long sea voyage.
Comments
13 January 12
By: Rob Steeles
The Scots, believe it or not, seem to have drinking sussed.
Interesting article Richard.
I saw a report regarding the failure of nannying drinkers through daily unit guidelines. Basically, it's impossible to monitor and depends on the tipple of choice.
The Scots, known throughout the world as 'keen drinkers', seem to have a better steer on things.
Their units control campaign is "have at least two days a week where you don't drink".
Simple. And levels are dropping.
Interesting subject and a conundrum to crack.
Rob