Puma How to turn dreams into reality

National Book Tokens How to inspire people

Waitrose How to make love last

Asus How to be incredible

Snickers How to associate your brand with the ultimate brag

Waitrose How to start conversations about food

WaterAid How to integrate campaigning and recruitment
Age UK How to rebrand 15 million people
Waitrose How to get your customers talking
Lexus How to sell technology no one understands
John Lewis How to spread a little festive joy

WWF How to sell hope

How to change your life (and the world)
Lexus How to make a necessity out of an indulgence

John Lewis How to make the functional, inspirational

Glenfiddich How to align the global and the local

Gap How to get free data, that’s also great quality
Bookstart How to reach the hard to reach

Waitrose How to stop customers from ‘sleepshopping’