Kitcatt Nohr Digitas

Branded utilities have come a long way from logoed up pens and umbrellas. Usefulness is key, but a little charm can go a long way.

This festive mailing arrives wrapped up like a present. When unwrapped, it reveals ideas for gifts. And a fresh sheet of gift wrap to begin the process all over again. A babushka of festive generosity, this pack at once embodies the joy of giving, and receiving, and giving again.

What better mindset to put a loyal John Lewis customer in, just as they head out (or online) to begin their own Christmas shopping?

By embracing the spirit of giving, we also drove footfall and stretched spend. 42,472 people came in to enjoy a free mince pie. And we gave almost 12,000 a bottle of wine as a thank you for spending £100.