Blog

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Dreamcatcher
Euro 2012
film

29 June 12

By: Jamie
Comments: 0

My 90 mins with Cesc Fabregas

I have to admit it, meeting ones hero is a nerve wracking experience. “Squeaky bum time” is, I think, the official footballing term. What would he be like in person? Would he be friendly? Would he be late? He’d just played for Barcelona in the Champions league the night before and picked up a knock, so would he turn up at all?

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ARG
Batman
creative marketing

15 June 12

By:
Comments: 0

The Alternative Reality of a Dark Knight

With the marketing campaign well underway for the imminent release of the latest Batman movie The Dark Knight Rises, Senior Creative Jamie Readon looks back at the promotion for the film’s predecessor, The Dark Knight.

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ecologically friendly
food waste
TED Salon

23 May 12

By: Simon
Comments: 0

Waste Not Want Not: Learnings from TED salon

I was lucky enough to receive an invitation to the TED Salon at the Unicorn Theatre on 10th May, and I wanted to share some of the ideas I heard about there.

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18 May 12

By: Neil
Comments: 0

Can facebook really put its money where its data is?

The facebook IPO launched today at $38 per share, making it the biggest Tech IPO ever. There's little doubt that all this IPO funding will be supporting a big push into Google territory - search and particularly mobile - but the interesting question is how the requirement to make money for its shareholders impacts Facebook.

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09 May 12

By: Simon
Comments: 0

The mobile web is with us – and it's here to stay

More than one in every ten visits to websites now comes from a smartphone. according to new research by Latitude Digital Marketing. If you are the sort of person who likes detail, it's 11.5% to be precise. And how much growth is that, I hear you ask. Why, it's a 202% increase year on year in mobile web traffic. And that's a sensational figure.

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10 April 12

By: Simon
Comments: 0

Facebook and Instagram: If you can't beat them, buy them

You're in your bank manager's office. You need some cash to buy a business. It has 13 staff and no revenue. Nor does it look like it has any means of generating any money. What's a fair price? Your bank manager might suggest that a pound could be in the right ball park. But, if you're Mark Zuckerberg, then $500 million would be the answer.

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loyalty
retail
Starbucks

14 March 12

By: Ben
Comments: 1

The ultimate one-to-one marketing

Your name. Companies are always using it in emails, letters and 'personalised' marketing. Funny that they pretend to know you so well through their communications - but forget all about that face to face.

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02 March 12

By: Simon
Comments: 0

Social notworking?

I was bewildered by the news that Zynga is planning to break away from Facebook and launch a new "platform" for games called Zynga.com. It looks like a fairly random step for a company that gains the vast majority of its income from people who play things like FarmVille on Facebook (and which account for 12p in every £1 Facebook makes in revenue.).

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Books
eBooks
publishing

24 February 12

By: Jamie
Comments: 0

This little piggy said “Slow down”

My wife broke her toe a few weeks ago. It’s been an absolute nightmare. We spent the day in A&E waiting for the x-ray to tell us it was a spiral fracture and she’d be out of action for 6-8 weeks.

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14 February 12

By:
Comments: 2

Be Mo's Valentine?

Roses are red, Violets are blue, Mo has a message of quality, peace and love for you...

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