Kitcatt Nohr Digitas

Stop with the noise already

One thing has always struck me as strange in the airline business. Why has no one fixed the "aural experience" of flying.

Read more

The problem with marketing. Part 1: Diagrams, flowcharts and bullshit.

This is probably correct in some way but I am sure it isn't helping anybody understand anything better. Are anyone else's eyes bleeding when they look at this?

Read more

The case for originality

We all know that unoriginal and predictable marketing isn't a recipe for success, so you’d think that we’d be seeing less of it these days. Sadly that doesn’t seem to be the case and every once in a while an example appears that proves what can happen if you follow the dull and predictable path.

Read more