Simon Robinson's Biography
Simon is a copywriter with over 40 awards to his name. His career started at Chapter One working on brands including the Red Cross and Unicef. He then moved to Amherst as Senior Copywriter working on Marie Curie Cancer Care and Legal & General before moving to Burnett Associates as Head of Copy and then Creative Director working for clients including Greenpeace and RNLI.
A founder member of the team at Kitcatt Nohr, Simon has been creating and overseeing powerful and effective communications across all media for brands as diverse as Britannia Building Society, Lexus, Friends Reunited and VSO.
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Thoughts
18 November 11
By: Simon
Comments: 0
Lies, Damn Lies. And statistics.
At last, new research to show what the ‘average’ Facebook user does every day on the world’s biggest social network.
23 September 11
By: Simon
Comments: 1
What matters more: advertising or customer service?
Apple were recently declared leaders in customer service in the US for a record eighth year, according to the American Customer Satisfaction Index (ACSI). With a score of 87 out of a possible 100 marks, Apple stands a clear 9 points ahead of its nearest rival. And rain falls downwards, you might say.
15 July 11
By: Simon
Comments: 3
What else did I learn at Cannes?
This year, it seems that the predominant taste on the British sunloungers on the beaches at Cannes is that of sour grapes. Unimpressed that the rest of the world remained largely unimpressed by the best of British, our advertising community has responded by saying that it never wanted to play anyway. My favourite comment came from a UK guru (I won't embarrass him but he has what my granny used to describe as 'a lovely head of hair'. He was moved to complain that much of the work from outside the UK was a little 'crude', and that our own product was so subtle that Johnny Foreigner would never get it. I'm sorry, but I just don't buy that. Much of the work I saw at Cannes was very sophisticated indeed. And built around some wonderful ideas.Profile
Simon Robinson
Integrated Creative Director
Likes:
Pasties (cheese 'n'onion), amin maalouf, smoothies, the village of Hambale in Zambia, Sheba miles
