Kitcatt Nohr Digitas

At last, new research to show what the ‘average’ Facebook user does every day on the world’s biggest social network.

The answer? Not very much really. As you can see from this lovely Infographic from Jess3.

For instance, 15 out of every hundred people update their status every day. But 16 out of every hundred people have never updated their status at all. And 56 per cent of us do it once a week. Just as 53 per cent of us comment on another user’s post once a week.

All of which suggests that, for most of us, Facebook isn’t quite as important as Mr Zuckerberg might want it to be. Less the all-encompassing virtual world to which we will all retreat when we have finally given up on the idea of having ‘real’ friends at all.

There are some other interesting facts in all of this. For instance, the average age of a Facebook user has increased from 33 to 38 years of age over the last two years. – so we’re starting to get into demographic territories that really interest advertisers, provided the world still has an economy by the time this blog is posted.

And ten per cent of people use it to send a private message to another user every day – which suggests that it might be assuming the role that Gmail formerly occupied. (The threat that lies behind the launch of the really rather disappointing Google+).

What the graphic doesn’t show us, of course, is how many people filtered their friends on National Unfriend Day yesterday.