Kitcatt Nohr Digitas

Waitrose and Kitcatt Nohr Digitas are sending myWaitrose members a Christmas card to say thank you for their loyalty.

Waitrose briefed Kitcatt Nohr Digitas to create a direct marketing campaign to reward and retain myWaitrose customers this Christmas.

The campaign follows the expansion of the myWaitrose and the introduction of a myWaitrose card in October this year.

Kitcatt Nohr Digitas has created a Christmas card to be sent to myWaitrose members, containing money-off vouchers. The card’s envelope carries the line: “Serve up a little magic this Christmas”. The Christmas card features an image of a Christmas tree and contains the message: “Wishing you a magical Christmas and a happy new year. Thanks for shopping with us this year from all of us at myWaitrose”. The Christmas card also reminds recipients to use their myWaitrose card when they shop.

The more customers shop with Waitrose using their myWaitrose card, the more offers, competitions and ideas they receive, and the more tailored the offers become. The card offers a broad range of benefits, including an on-going opportunity to win free shopping, and other money-saving deals, i.e. money off fuel.

Neil Stead, Marketing Manager, Direct Marketing at Waitrose, commenting on the campaign said; “We wanted to send our myWaitrose members something to say thank you and make them feel special this Christmas. We hope the vouchers enclosed in the Christmas card will help with their shopping in the festive season.”