Kitcatt Nohr Digitas

Writer, actor and broadcaster Stephen Fry has posted a to the WaterAid viral film created by Kitcatt Nohr on his Twitter page.

Fry, who has over 1.7 million followers on Twitter, posted the link on Monday 20th September. Within 10 minutes, it had already been retweeted over 100 times.

The viral ad follows the journey of a remote-controlled poo-on-wheels as it travels around London. The film shows the surprised and confused reactions of real people, in locations like Tate Modern and Leicester Square, as they try to escape from the poo.

The viral aims to bring to life the fact that billions of people in the world’s poorest countries suffer from a lack of adequate sanitation.

The film has had more than 137,000 hits on YouTube since it launched a few weeks ago.

This is the second time Fry has tweeted about a Kitcatt Nohr campaign. In 2009, he posted a link to a viral film created by the agency for WWF-UK.