Kitcatt Nohr Digitas

Kitcatt Nohr's for WaterAid has won a prestigious Thinkboxes award.

The Thinkboxes celebrate the UK's world-beating TV ad creativity, in all its forms. Created in association with Haymarket Brand Media (Campaign, Marketing and Brand Republic), these bi-monthly awards are judged by the Thinkbox Creative Academy; made up of over 300 advertising luminaries with Craig Inglis, Marketing Director of John Lewis and Nick Gill, Executive Director of BBH as joint Academy Presidents.

Kitcatt Nohr's ad for WaterAid beat shortlisted work by ad agencies St Luke's, RKCR/Y&R, Saatchi & Saatchi and Adam & Eve.

Amy Faulkner, supporter recruitment team manager at WaterAid, said: "We wanted a bold campaign to reach new audiences and force people to take notice. This is a massive issue, yet we rarely hear about it. We demonstrated how something that is just an embarrassment in the UK results in easily preventable deaths throughout the world. The ad’s mix of humour and real pathos achieved this cut-through."

Watch the ad

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