Kitcatt Nohr Digitas

National Book Tokens, the multi-retailer gift voucher/card scheme, has appointed  Kitcatt Nohr Alexander Shaw to its integrated marketing account. The appointment follows a four-way pitch between Kitcatt Nohr and three other undisclosed agencies.

Kitcatt Nohr has been tasked with creating an integrated marketing strategy for National Book Tokens which will create brand standout and improve consumer engagement. The agency will then develop a creative idea based on National Book Tokens’ new strategic approach. The new campaign will be rolled out across all channels later this year.

Kitcatt Nohr will also assist National Book Tokens with key strategic challenges, including channel growth, partnership opportunities and product development. 

National Book Tokenswas created in 1932 and is the oldest multi-retailer gift voucher/card scheme in the UK and Ireland. They are sold and accepted in over 2,000 bookshops across the country ranging from Waterstone’s to small independents.

Marc Nohr, Managing Partner at Kitcatt Nohr commenting on the appointment said; “We were inspired by National Book Tokens vision for their brand, and we’re thrilled that they have chosen us as their agency partner as they move in a new and exciting strategic direction.”

Commenting on the appointment, Alex de Berry, Commercial Director at National Book Tokens said; “We chose to appoint Kitcatt Nohr because of their intelligence, outstanding creativity and relaxed confidence.”