Kitcatt Nohr Digitas

Retailer John Lewis is launching a direct marketing campaign to reward and inspire its best customers this Christmas. The campaign was created by Kitcatt Nohr.

John Lewis briefed Kitcatt Nohr to create a campaign to make its most loyal customers feel extra special, and help them make others feel special with the perfect Christmas gift. The campaign targets John Lewis’s highest spending, most loyal customers, who love to choose the perfect gift for their friends and loved-ones, and who care about showing they care at Christmas.

The creative theme for the campaign is “Inspirational tales of gifts and giving”. Kitcatt Nohr has created a direct mail pack containing a book of heart-warming, inspiring stories of giving, as shared with them by Partners and friends of John Lewis.

The booklet has four sections: “Gifts from the heart”, “Gifts that give twice”, “Gifts with a personal touch page” and “Gifts that show you care”. Each section features three stories of special gifts people have given to a friend or loved-one.

The book also features images of Christmas gifts which can be purchased at John Lewis, and invites recipients to visit www.johnlewis.com/showyoucare for further inspiration.