Kitcatt Nohr Digitas

The world’s top consumer notebook vendor ASUS, in partnership with technology company Intel, has appointed Kitcatt Nohr Digitas to the global launch of the ASUS N Series Multimedia notebook in 17 countries. Kitcatt Nohr Digitas was appointed following a competitive pitch.

The campaign will be originated out of Kitcatt Nohr Digitas’ London office, in partnership with Lateral (Amsterdam), then localized and transcreated by TAG in individual countries.

The campaign will target savvy and sophisticated users of technology as well as those who like to choose stylish and well-designed products. Together, ASUS and Intel want to connect with consumers’ passion for innovation and design; specifically, their love and appreciation of high-quality audio and the latest computing performance.

Campaign activity is likely to include digital, print, out-of-home, and events.

The ASUS N Series Multimedia notebook has been designed in partnership with David Lewis Designer, whose major client is Bang & Olufsen. They offer state-of-the-art sound with ASUS SonicMaster technology and audio by Bang & Olufsen ICEpower®, as well as smart computing performance with Intel Second Generation Core processors.

Silvia Yu, Global Marketing Director at ASUS commenting on the appointment, said; “We are delighted to partner with Kitcatt Nohr Digitas for the global launch of the N Series Multimedia notebook. We are impressed by their integrated credentials as well as their strong digital offering.”

Anne Davis, SVP Global Marketing Lead MNC at Digitas, commenting on the win said; “ASUS’ products are truly industry leading and we are thrilled to develop a global campaign that delivers against the core brand values of inspiring innovation and persistent perfection.”