Kitcatt Nohr Digitas

Can you guess the top trending topic on Twitter this morning? That's right. And what's the number one post at #royalwedding? It's an ad for Slimfast, that's what, offering to help you fit into your wedding dress. Timely, topical and free. Well done whoever had that idea. 

On a serious note, this has to be the most socially mediatised event of all time. The official programme is available as an app for iPad and android; Clarence House and the Royal Family have gone Twitter crazy. Even the RAF is talking about the flypast online. And all over the world, people like me are blogging about it all.