How different human relationships apply to brand creativity.
News | 20 June 2016
Customers have never had so much power.
They now have complete control over which brands they talk to, jump into bed with and even the ones they consciously uncouple from. So it’s never been more important for brands to maintain a good relationship with their customers.
But as a brand how do we know what kind of relationship we want? And how do we go about creating it?
In this fun session led by our very own Hattie Whiting and Ed Beard we explored the dynamics of different brand relationships through the eyes of real people in a live video focus group.
Philosopher and relationship expert Robert Rowland Smith from The School of Life joined us on stage to discuss how a better understanding of human relationships can help brands connect with their customers.