Think about what the letters CRM stand for. Now ask yourself – how many brands are you in a ‘Relationship’ with? More importantly, how many of those are ‘Managed’ on your behalf?
So that leaves us with the ‘C’ for customers. People. The most important part. By putting people at the heart of our thinking, we’re getting back to the basics of what relationships are really about.
See how we apply real relationship thinking, to CRM.