Lazar Dzamic's Biography

 

Lazar is one of the most experienced digital strategists in the UK. He joined EHS Brann in 2000 as their first-ever digital strategist, where he was instrumental in driving digital integration and education across the agency and its client portfolio.

He then joined the digital pure-play agency Underwired as their planning director in 2004 with an aim to help them develop their digital marketing and eCRM offer.

Lazar is the digital strategist behind industry-leading programmes for Glenfiddich, Waitrose, GAP and other clients.

Lazar has worked with dozens of leading worldwide and UK brands, on projects that span everything from research and information architecture, to award-winning creative and eCRM strategies. He is also a regular writer and lecturer on digital marketing for various trade magazines and bodies and is a published author.

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Thoughts

Tags /
CRM
eCRM
loyalty

03 June 11

By: Lazar
Comments: 0

Is CRM dead and being replaced with 'CMR'?

Everything seems to be dying these days: print, TV, banners, destination web, creativity… And Kurt Cobain is already dead.

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Tags /
CRM
eCRM
insight

20 May 11

By: Lazar
Comments: 0

IMAGE: psychoanalytic-couch.jpg

The changing nature of targeting: from 1-2-1, to many-2-1

The more I thought about social media, the more it has become obvious that there is another shift afoot, this time related to targeting.

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Tags /
funny facts
trivia

13 September 10

By: Lazar
Comments: 0

The Magpie Chronicles 2

Things I picked up along the way...

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Profile

IMAGE: Profile image for Lazar Dzamic (23.81 KB)

Lazar Dzamic
Planning Director

Likes:
- Drums
- Martial arts
- Cakes

Features by Lazar

  • 27 Sep 09 Journeying along the mobile marketing continuum
  • 27 Jul 09 What the Cyber Lions winners can teach us this year
  • 27 Jan 09 Marketing conversations in the web 2.0 world