Kitcatt Nohr Digitas

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Stop with the noise already

One thing has always struck me as strange in the airline business. Why has no one fixed the "aural experience" of flying.

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The problem with marketing. Part 1: Diagrams, flowcharts and bullshit.

This is probably correct in some way but I am sure it isn't helping anybody understand anything better. Are anyone else's eyes bleeding when they look at this?

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The case for originality

We all know that unoriginal and predictable marketing isn't a recipe for success, so you’d think that we’d be seeing less of it these days. Sadly that doesn’t seem to be the case and every once in a while an example appears that proves what can happen if you follow the dull and predictable path.

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