Kitcatt Nohr Alexander Shaw

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WaterAid’s , created by Kitcatt Nohr, has been shortlisted for the YouTube Ad of the Year award in association with Campaign.

The award aims to demonstrate and promote the quality, creativity and variety of advertising on YouTube and TV.

While a judging panel of marketing experts has created the shortlist of the most creative and innovative ads from the entries received, YouTube viewers themselves will choose the outright winner.

The judging panel which chose the shortlisted ads included Justine Roberts, the founder and Chief Executive of online community Mumsnet, Saatchi & Saatchi Director of Strategy Richard Huntington, Managing Director of MediaVest London, Steve Parker, and Stuart Sullivan-Martin, Chief Strategy Officer at MEC.

The viral film is part of Kitcatt Nohr’s “dig toilets, not graves” campaign for WaterAid. The TV ad from the same campaign recently picked up a Thinkboxes Award.

The winner, to be announced at the Campaign Media Awards on November 17th, will receive a YouTube homepage takeover worth £75,000 and approximately 11 million views.

To vote for the WaterAid "poo" viral film, visit the on YouTube.