Kitcatt Nohr Alexander Shaw

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Campaign has today published The Annual, its round-up of the best agencies, people, clients and creative work of the year, with Kitcatt Nohr's work for Waitrose and John Lewis featuring prominently.

Heston’s Prize Pudding, the Facebook app created by Kitcatt Nohr for Waitrose, has appeared in the list of the top ten apps of 2010.

The app, starring chef Heston Blumenthal, allows users to claim one of a limited number of virtual “Heston from Waitrose” Hidden Orange Christmas puddings.

Campaign also named the John Lewis Partnership as client of the year, and credited Kitcatt Nohr for its “beautifully crafted” work for John Lewis and Waitrose.

Kitcatt Nohr’s Creative Partner Paul Kitcatt featured in the list of the top ten DM creative directors of the year.  The write-up noted that Kitcatt leads “one of the most successful creative teams in direct marketing”.