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RNIB

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28 October 11

By: Jamie
Comments: 0

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Has video killed the DM pack?

I’ve worked as an Art Director in direct marketing for the past 15 years, raising awareness and quite a few quid for causes that help children, old people, blind and disabled people, dogs, birds and all manner of exotic wildlife around the world.

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apple
customer service
Innovation

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23 September 11

By: Simon
Comments: 1

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What matters more: advertising or customer service?

Apple were recently declared leaders in customer service in the US for a record eighth year, according to the American Customer Satisfaction Index (ACSI). With a score of 87 out of a possible 100 marks, Apple stands a clear 9 points ahead of its nearest rival. And rain falls downwards, you might say.

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google
social media

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21 September 11

By: Aresha
Comments: 0

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How to lose friends and alienate people

Like every obsessive tech nerd, I was right in the front of the line to get my Google+ invite – hoping to the Lord of the Rings that the seed of Google would finally speak the truth, instead of another four letter Google disappointment.

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double dip
economy
Euro

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20 September 11

By: Paul
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What I did on my holidays

Evening fell, people drifted from the pool and the beer started flowing. I found myself in conversation with a German called Lutz

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Instagram
photography
social media

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10 August 11

By: Julie
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Instagram: creative uses by brands

Over the last few months, Instagram, the free photo-sharing app, has become something of a phenomenon.

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Facebook
Fans
social media

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01 August 11

By: Aresha
Comments: 0

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Not just another Facebook Fan Page how-to

One of the most important aspects of Facebook, which is rarely discussed among the social media Twitterati, is the actual design of the Facebook Page; the dimensions available and how to think about using that space creatively.

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social media
The Apprentice
Twitter

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22 July 11

By: Tim
Comments: 0

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Social media and The Apprentice

The Apprentice, like Dragon’s Den is always popular among Twitter users, with a thriving back channel of conversation during every airing of the programme. You can see from the Sysomos chart below the dramatic increase in conversations on Wednesdays and then during the final on Sunday evening.

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cannes
sour grapes

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15 July 11

By: Simon
Comments: 3

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What else did I learn at Cannes?

This year, it seems that the predominant taste on the British sunloungers on the beaches at Cannes is that of sour grapes. Unimpressed that the rest of the world remained largely unimpressed by the best of British, our advertising community has responded by saying that it never wanted to play anyway. My favourite comment came from a UK guru (I won't embarrass him but he has what my granny used to describe as 'a lovely head of hair'. He was moved to complain that much of the work from outside the UK was a little 'crude', and that our own product was so subtle that Johnny Foreigner would never get it. I'm sorry, but I just don't buy that. Much of the work I saw at Cannes was very sophisticated indeed. And built around some wonderful ideas.

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media
news international
News of the World

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08 July 11

By: Paul
Comments: 0

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The end of the world as we know it?

Closing the News of the World has brought out the best in the sub-editors of the surviving papers. ‘Hacked to Death’ screams this morning’s Mirror. ‘Paper That Died of Shame’ smirks the Mail. ‘Goodbye Cruel World’ in the Telegraph is my particular favourite.

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2011
cannes
trends

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21 June 11

By: Simon
Comments: 0

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What did I learn at Cannes?

Brief, expressionistic outlines of some of the things that struck me when judging at Cannes this year. I'll write some more about them all soon, including in Campaign next week. Everything is direct We live in a world where every communication seems to want to start a dialogue with customers or prospects. It doesn't matter if it's Old Spice Guy answering questions on YouTube, or Tesco opening virtual shops on the Seoul underground, everybody's talking to everybody. And all their interlocutors are answering back. Direct is everything All advertisers are trying to find ways to measure the response their work is generating: some of them are selling stuff, some of them are soliciting donations, some of them are sending people on an amazing journey. All of them are counting, analysing, learning, improving.

Kitcatt Nohr Digitas

Has video killed the DM pack?

What matters more: advertising or customer service?

How to lose friends and alienate people

What I did on my holidays

Instagram: creative uses by brands

Not just another Facebook Fan Page how-to

Social media and The Apprentice

What else did I learn at Cannes?

The end of the world as we know it?

What did I learn at Cannes?

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