Kitcatt Nohr Digitas

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One of the most important aspects of Facebook, which is rarely discussed among the social media Twitterati, is the actual design of the Facebook Page; the dimensions available and how to think about using that space creatively.

Over the course of my career in social media, I’ve attended many meetings where a bunch of non end-users wax lyrical about strategies so complicated that it would give Pacman a migraine. But I’m often quite shocked at how many big brands in the UK completely overlook the very first thing that a non-fan sees before deciding to *LIKE* you:  Your page design and .

Of course, fan acquisition is not just down to design, but first impressions do count - and there are a number of ways to utilise the free creative spaces to maximise the experience on the second most visited site in the world.  

The basics and stock dimensions

1. The Facebook Fan Page profile picture runs 600 in maximum length x 200 px wide
2. The Photostrip: five fixed running images that display in random order on page refresh 97 px wide by 68 px in length
3. The Landing Tab: iFrames display at 520px wide, but I’d recommend to just shrink it by a little bit to 500-510px just to avoid the problem of scrollbars

 

What you can use these spaces for

• You can use them to create innovative banners
• You can use them to herald Facebook fans
• You can halo products and tabs  

 

Or if you really get your creative juices flowing, the three areas as a combined effort are a very powerful canvas as a default landing area for a non-fan.

Here are some good examples, exhibiting clean and seamless design that ties in all three elements:

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Here’s my little attempt at breaking the great wall of Facebook, to get the ball rolling:

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