03 May 11
By: Richard
Comments: 0
Tags /
Brands
product placement
Royal Wedding
The Royal Wedding wasn’t just a marvellous state occasion. It was the ultimate product placement opportunity for British brands.
As I sat there, Pimm’s in hand, I counted them off one by one: McQueen. Vivienne Westwood. Rolls Royce. Jaguar. Land Rover. BAe Systems. And of course, in a final stunt which probably did more for its equity than at least three Bond movies, Aston Martin.
All of which left me with just one question. With all this wonderful Royal endorsement and exposure for the best of British, did we ever need to make Prince Andrew a special trade ambassador?
Richard Madden
Chief Strategy Officer
Likes:
Rare roast beef on good bread, Plymouth Gin, thunderstorms, Autumn, a long sea voyage.
Comments